Client Story at the Business Transitions Forum
When a client shares their transition story at the BTF (Business Transitions Conference) it means that something was done right. This is the third client featured at the conference that supports entrepreneurs to navigate a thoughtful transition.
This year, Natalie Michael will be interviewing her client and friend, Tom Shepansky, Founder of Rethink Communications. Tom will share his team’s unique journey of transitioning the award-winning creative agency he co-founded. Often when CEOs transition out of a leadership role, they worry the business will flounder or lose momentum. After handing to the new generation, Rethink doubled in size and in 2024 won 25 awards at the Cannes Lions, including Independent Agency of the Year.
At the conference this year, Tom will share how to build a succession plan that safeguards the legacy of the brand and culture and positions the company for future growth.
